MARKETING CAMPAIGN - VISUAL IDENTITY - PRINT - ILLUSTRATION
SUMMARY
LITTLE SHOP
OF HORRORS
A deliciously dark musical comedy riddled with blood, terror,
and man-eating plants, Little Shop of Horrors seeks to frighten
its audience with carnivorous delight. The infamous Audrey II design was infused with sensual and queer undertones to present beauty and horror wrapped with a gory bow.
DIRECTOR - Chloe Cuff
STRATEGY
UNVEILING
AUDREY II
A shadow on the wall, Audrey II's character jumps out into frame in her voluptuous and seductive design, set to unveil after intial
promotional material so audiences may all "watch as horror blossoms".
STRATEGY
HORROR
IS BLOOD
Audrey II wants BLOOD; the final step of the campaign seeps everything in red, transforming all beauty into pure bloodshed.
