MARKETING CAMPAIGN - VISUAL IDENTITY - PRINT - ILLUSTRATION
SUMMARY
WHO'S AFRAID OF
VIRGINIA WOOLF?
A psychological-thriller brimming with mystery, discourse and madness, Who's Afraid of Virginia Woolf? explores the twisted marriage of George and Martha and peers into the wicked games
each perform for one another, slowly unveiling their disillusioned life. The marketing and branding centers around playful mystery and ambiguity with imagery inspired by the iconic Roy Lichtenstein
pop art from the 1960s.
DIRECTOR - Chloe Cuff
STRATEGY
UNVEILING MYSTERY?
The campaign relies on ambiguity to create surprise and curiosity for the show with simple and effective materials as teasers. Designing bold and contrasting colors and type coupled with dramatic illustration reflects the
dark games the characters play throughout the show. Initial marketing begins with small gestures before slowly unveiling the sense of dread hidden behind the sinister type face and imagery.
APPLICATION
SOCIAL MEDIA
/ENGAGEMENT
Along with necessary print & promotional materials required for performances, a distinct platform provides excellent engagement; all materials across social media follow the playful game-like
features highlighted within Who's Afraid of Virginia Woolf?
"VICIOUS, EXHILARATING. Who's Afraid of
Virginia Woolf ? is a cultural revelation packed with terror and surprise!"
- THE MICHIGAN DAILY
